Application of promotional coating scratch cards in promotional activities

Application of promotional coating scratch cards in promotional activities

Application of promotional coating scratch cards in promotional activities

Jul 20, 2023

Promotional coating scratch cards have a wide range of applications in promotional activities, as they can attract consumer participation, increase brand awareness, and promote sales growth. The following are common application methods of promotional coating scratch cards in promotional activities:

Reward Discount: Scraping the coating reveals a specific discount or discount code, and consumers can enjoy the discounted price or enter the discount code to obtain the discount when making a purchase.

Free samples or gifts: Scraping the coating reveals information about obtaining free samples or gifts, and consumers can obtain corresponding products or gifts with the scraping card.

Promotion: Scratching cards can be used to promote new products, store openings, or holiday promotions. Scraping off the coating reveals discounts, special offers, or other promotional information, attracting consumers to participate.

Full refund: After purchasing a certain amount, consumers can scrape off the coating to reveal the refund amount. Consumers can use the refund amount to offset some expenses in their next purchase.

Lucky draw: Scratching cards can be used for lucky draw activities, where consumers scrape off the coating and if winning information is revealed, there is a chance to win large or small prizes.

Brand promotion: By using scratch cards to promote the brand, consumers can learn about relevant brand information, value propositions, or brand stories by scraping off the coating.

Member promotion: Provide exclusive scratch cards for members, and consumers can obtain member exclusive discounts, gifts, or privileges by scraping off the coating.

When using promotional coated scratch cards, it is necessary to design appropriate scratch card rules and award settings based on the specific promotion objectives and audience group. It is also very important to ensure the quality and safety of the scratch card and select a reliable printing factory for production.