Picture and pattern design of scratch cards in the production process

Picture and pattern design of scratch cards in the production process

Picture and pattern design of scratch cards in the production process

Aug 19, 2023

In the production process of scratch cards, image and pattern design play an important role, which can increase the attractiveness and fun of scratch cards. Here are some suggestions and considerations:

Award pattern:

For each award, choose the appropriate pattern to represent the characteristics or theme of the award. For example, for lottery games, patterns related to lottery tickets such as numbers, coins, lucky symbols, etc. can be used.

The pattern should be clear, easily recognizable, and able to be associated with the corresponding award. Ensure that the design of the pattern is concise and clear, avoiding overly complex or blurry images.

Background design:

Choose a suitable background design to enhance the visual effect. You can use gradient colors, textures, patterns, or other elements to create an attractive background effect.

The background design should be consistent with the overall theme and style of the scratch card to enhance the brand image and visual coherence.
Scrape off the coating

Scratch off coating pattern:

Scraping the pattern on the coating can increase the fun of scraping the card. Icons, symbols, text, or other interesting elements can be used to print or depict on the coating.

The design of the pattern should consider the visibility and clarity after scraping off the coating, ensuring that players can easily recognize the pattern.

Brand logo and slogan:

Add brand logos and slogans to the design to enhance the brand image and promotional effectiveness. You can embed the company or product logo into the scratch card, or use slogans or slogans in appropriate locations to attract attention.

Color selection:

Use appropriate color schemes to increase visual appeal and emotional resonance. Different colors can convey different messages and emotions, so choose colors that match the game theme and brand style.

The most important thing is to maintain creativity and innovation in the process of image and pattern design, ensuring that design elements resonate with the target audience and provide them with an interesting and enjoyable scratch card experience.