What is the design process for scratch cards

What is the design process for scratch cards

What is the design process for scratch cards

Sep 04, 2023

The design process of scratch cards usually includes the following main steps:

1. Requirement analysis: Communicate with brand merchants or customers to understand their needs, goals, and the purpose of scraping cards. Identify elements such as usage scenarios, target audience, and budget.

2. Selection of scraping card type: Determine the type of scraping card based on demand analysis. Common types of scratch cards include lottery, coupon, gift card, etc. Each type has different design requirements and functions.

3. Design concept development: Based on requirements and scratch card types, the designer will provide multiple preliminary design solutions. These plans can include different elements such as patterns, colors, and text to meet the requirements of brand image and promotional effects.

4. Pattern design and layout: After selecting the design scheme, the designer will further draw detailed patterns and perform layout. This may involve patterns on the scratch layer, the position and size of the scratch area, and the layout of the text.

5. Sample production: Based on the final design plan, produce a small number of samples for review and evaluation. Samples can be made using printing equipment, special ink, or other techniques to ensure that the appearance, effect, and quality of the scratch card meet expectations.

6. Customer confirmation and correction: Provide samples to brand owners or customers for evaluation, and make necessary modifications and adjustments based on their feedback. This may involve color adjustment, pattern optimization, text modification, etc.

7. Finalize the design: After reaching an agreement with the brand or customer, confirm the final design plan and prepare to enter the next stage of the production process.

It should be noted that the design process of scratch cards may actually vary depending on customer needs, designer workflow, and technical requirements. The above process only provides a general overview, and each designer or design team may have their own unique design process.