Promotion scratch card rules

Promotion scratch card rules

Promotion scratch card rules

Jul 22, 2023

The rules for promotional scratch cards can be formulated based on specific marketing activities and goals. The following are some common promotional scratch card rules:

1. Participation qualification: Clarify the eligibility conditions for participating in promotional scratch card activities, such as whether to purchase products, reach a certain consumption amount, or specific groups of people (such as members).

2. Award setting: Determine the types, quantities, and values of different awards. Grand prizes, small prizes, and comfort prizes can be set, and the distribution of awards can be reasonably based on budget and promotional strategies.

3. Scraping method: Describe the method of scraping off the coating, such as gently scraping off the coating with a nail or coin, revealing the information below (prizes, discount codes, etc.).

4. Award redemption or collection: Clarify how the winner will redeem or receive the prize, including the time, location, and required vouchers (such as a scratch card or shopping voucher).

5. Redemption validity period: Set the redemption validity period for the winner to ensure that the redemption procedures are completed within a reasonable time frame.

6. Award Substitution Regulations: If necessary, regulations may replace prizes in certain circumstances, such as when a prize has been sold out or cannot be obtained.

7. Prize restrictions: If there are specific restrictions, such as geographical or age restrictions, they need to be clearly stated in the rules.

8. The principle of fairness and impartiality: Ensure the fairness and impartiality of promotional scratch card activities, comply with relevant laws and regulations, and do not engage in false advertising or fraudulent behavior.

In addition to the above content, other rules can be added according to specific needs, such as the daily limit of scraping times per person, and whether awards can be accumulated. When designing rules, it is important to ensure that they are concise and easy to understand, allowing consumers to clearly understand and participate in activities.