Awards and text content design in the production process of scratch cards

Awards and text content design in the production process of scratch cards

Awards and text content design in the production process of scratch cards

Aug 17, 2023

In the production process of scratch cards, the design of awards and text content is a crucial part. Here are some considerations and design suggestions:

Award Design:

Set different levels of awards: Multiple levels of awards can be set, such as grand prizes, second prizes, and third prizes, to increase the probability of winning and players' fun.

Number and Value of Awards: Reasonably set the number and value of awards based on the game's budget and goals. Ensure that the total value of the award meets expectations, while considering economic affordability and attractiveness.

Special Awards or Special Prizes: For certain special occasions or promotional activities, special awards can be set or unique prizes can be provided to increase attractiveness and participation.

Text content design:

Game Title: Choose a concise and attractive game title that accurately conveys the game's theme and goals.

Rule Explanation: Provide clear and clear game rule explanations, allowing players to understand important information such as how to participate in the game and how to win awards.

Award Description: For each award, provide a brief and eye-catching description on the scratch card, such as the bonus amount, prize name, etc., which can attract players' interest.

Redemption Instructions: Provide detailed redemption information on the scratch card or attached paper instructions, including important details such as redemption location and redemption time restrictions.

Graphic elements and design style:

Use attractive graphic elements: Increase the attractiveness of scratch cards by using eye-catching and interesting graphic elements such as colored icons and animal images.

Consider the overall design style: Ensure that the awards and text content of the scratch card are consistent with the overall design style, in order to enhance the brand image and visual effect.

During the production process, it is recommended to conduct testing and feedback loops to ensure that the design of awards and text content meets expected goals and can attract players to participate and enjoy the game.