Application of promotional scratch cards in the service industry

Application of promotional scratch cards in the service industry

Application of promotional scratch cards in the service industry

Nov 21, 2023

In the service industry, promotional scratch cards can be applied in various ways, and the following are some common examples:

1. Discount: The service industry can use scratch cards to offer discount discounts to attract customers to use their services. For example, beauty salons can offer scraping cards, and customers can uncover the scraping layer to obtain discount discounts, such as special offers for nursing items or fixed amount discounts.

2. Free Experience or Gifts: The service industry can use scratch cards to provide free experiences or gifts to attract new or returning customers. For example, gyms can offer scratch cards, and customers can uncover the scratch layer to obtain a free trial period or free private education courses.

3. Membership privileges: The membership program in the service industry can be combined with scratch cards to provide special discounts or rewards for members. Members can receive a scratch card when enjoying the service, revealing the scratch layer to obtain exclusive discounts, free services, or other privileges for members.

4. Event promotion: The service industry can use scratch cards in specific event promotions, such as holiday promotions, anniversary celebrations, or special events. Customers receive a scratch card when participating in the event, and can uncover the scratch layer to receive discounts, free services, or other rewards.

5. Service evaluation reward: In order to encourage customers to evaluate the services provided, the service industry can provide scratch cards as evaluation rewards. After completing the service, customers can receive a scratch card and uncover the scratch layer to receive discounts, points, or other rewards.

By using promotional scratch cards, the service industry can attract customers, improve service usage, and increase customer satisfaction and loyalty. The rewards and discounts of scratch cards can stimulate customers' interest, increase their motivation to choose the service, and encourage them to become repeat customers.