Application of promotional scratch cards in the catering industry

Application of promotional scratch cards in the catering industry

Application of promotional scratch cards in the catering industry

Nov 09, 2023

In the catering industry, promotional scratch cards can be applied in various ways, and the following are some common examples:

1. Discount: Restaurants can provide scratch cards when ordering, and customers can uncover the scratch layer to receive a discount. For example, opening a scratch card may reveal a 10% or 20% discount, or discounted prices for certain dishes.

2. Free food or gifts: Restaurants can use scratch cards to provide free food or gifts to attract customers. After purchasing a specific meal or reaching a certain consumption amount, customers can use a scratch card to uncover rewards, such as free drinks, desserts, or snacks.

3. Membership privileges: The restaurant's membership program can be combined with scratch cards to provide special discounts or rewards for members. Members can receive a scratch card while dining, revealing the scratch layer to obtain exclusive discounts, free food, or other privileges for members.

4. Promote new dishes: When restaurants launch new dishes, scratch cards can be used to attract customers to try. Customers can receive a scratch card when ordering, revealing the scratch layer to get a chance to taste new dishes for free or offer discounts.

5. Event Promotion: Restaurants can issue scratch cards during specific promotional activities, such as holiday promotions, birthday celebrations, or store celebrations. Customers receive a scratch card during meals and can uncover the scratch layer to receive discounts, free food, or other rewards.

By using promotional scratch cards, the catering industry can attract customers, increase sales, and enhance brand awareness. The rewards and discounts of scratch cards can stimulate customers' desire to purchase, increase their dining frequency, and encourage them to try new dishes or specific discounts.